Daniela Herold

Creative writing

Imagining your readers

The excitement of writing is co-creative, produced by the pen of the writer united with the imagination of the reader.

As almost all decisions are emotionally based – even when we think we are acting by logic - success comes to the advertiser, and the business, when the readers’ emotions are stimulated by their own imagination. No two people will draw from a text exactly the same thing, but if their imagination is excited, they will all feel an attachment to the business that is referenced.  It is this kind of depth that I strive to reference with every project.