Daniela Herold

CV Daniela Herold

Principal Partner at Herold & Heley
September 2005 – present

Senior Communications Consultant at Swiss Re

Public Company ; RUKN ; Financial Services industry
November 2002 – June 2005 (2 years 8 months)
- Designing and producing a range of publishing products: providing editorial and design support on publications in close cooperation with authors, the internal translation service, internal and external graphic designers, photo agencies and printing companies
- Developing and executing marketing activities for publications
- Writing media releases for the trade press
- Managing communications involving the Swiss Re Group's nanotechnology and genetic engineering Top Topics; coordinating and executing related marketing activities
- Managing project communications for the Property & Casualty Business Group
- Producing journalistic texts for internal Swiss Re media


Head Marketing and Communications, Day UK at Day Software AG

Public Company ; DAYN ; Computer Software industry
January 2000 – July 2002 (2 years 7 months)
- Responsible for all activities pertaining to communications, publishing, public relations, marketing, sponsoring and event organisation.
- Communications: Design and production of publications for the Day Group (annual report etc); design, production and editing of Day UK's intranet
- Public Relations: Coordination of all PR activities in the UK in cooperation with Harvard Centro PR agency, London. Contributing conceptual support to pan-European PR initiatives; organising media events; writing media releases as well as opinion pieces for the UK press and IT trade press (eg Computer Weekly, Computing, IT Week)
- Advertising: Design and implementation of the Day advertising campaign in the UK in cooperation with McCann Erickson
Marketing: competitor analyses; design and implementation of the Day UK marketing campaign in cooperation with the Lion agency, London (mail shots, telesales, brochures etc); coordination of marketing activities with Day UK partners (Euro RSCG and Publicis) Day UK event organisation (Internet World tradeshow, IIR events etc)


Communications Manager and online editor SR Internet team at Swiss Re
Public Company ; RUKN ; Financial Services industry
March 1998 – December 1999 (1 year 10 months)
After a hiatus of several months for a trip around the world, I returned to Swiss Re and was hired again as Communications Manager and online editor. Responsibilities included providing conceptual and editorial support for the Group-wide content of the Swiss Re website, including all internal and external communications activities that accompanied the launch under the new Corporate Identity.

Head of Publications, Corporate Communications at Swiss Re
Public Company ; RUKN ; Financial Services industry
April 1995 – May 1997 (2 years 2 months)
- Managing the Print Publications team
- Designing and producing a range of publishing products: providing editorial and design support on publications in close cooperation with authors, the internal translation service, internal and external graphic designers, photo agencies and printing companies
- Monitoring Swiss Re's publications budget
- Drawing up the annual publications programme and overseeing its implementation
- Conceptual and editorial support for individual publications
- Heading the project to produce the Swiss Re video portrait
- Member of the editorial board for Impulse, Swiss Re's company magazine


Editor at BA Newspaper
1992 – 1995 (3 years)

Journalist at BA
Newspaper industry
February 1993 – December 1993 (11 months)

Master in English and Geography
Ruprecht-Karls-University Heidelberg

1986 – 1992